Winter at Fed Square Campaign

Earlier this year, I collaborated with AER design to create a set of hero images for Melbourne’s “Winter at Fed Square” campaign. We worked on producing 4 final artworks, that had the flexibility to fit different print formats, digital promotions, way finding, signage and an animation. I couldn’t have asked for a more iconic Melbourne location than Federation Square to have the work displayed. Special thanks to Stray Orbit for the excellent retouching work you put in to help me hit our deadline and 77 productions for the animation.

Here are a few images and final artwork from the shoot.